Car Expert

Fully autonomous driving is dead: the Apple Car story

By Alborz Fallah
March 5 2024 - 9:40am

News of the 'Apple Car' project's death came last week. While for many outside the automotive industry it was a non-event in many respects, given there was no actual product anyone had actually seen, what it indicated to those of us close to the industry was far more than just the death of what Apple had dubbed Project Titan.