Baby, let the games begin... Swifties can get their hands on Eras Tour merchandise days before the pop superstar takes the stage, here's how.
Create a free account to read this article
or signup to continue reading
Taylor Swift's sold-out tour kicks off at the Melbourne Cricket Ground on February 16 but merchandise will be available three days earlier in an official merchandise pop up at Crown Melbourne.
Fans wanting to get their hands on a hoodie or t-shirt early will need to reserve a spot for the pop up due to expected high demand.
The reservations are for up to two people per booking and will be for a specific half-hour time slot between 9am to 5.30pm on February 13.
Otherwise merchandise will be available at the MCG near gates 1 and 5 on February 14 and 15 in the lead up to the first show on February 16.
In Sydney the presale days will be February 21 and 22 at the corner of Olympic Blvd and Dawn Fraser Ave.
On the day of the concerts external merchandise stands will open from 12pm at the venues.
Fans are warned supplies are limited and some items may sell out.
The range of merchandise features the Eras Tour design on t-shirts and hoodies, tote bags, posters and water bottles.
Pollstar estimated Eras Tour merchandise revenue from the 2023 leg of the tour surpassed $200 million.
Reservations for the Crown pop up begin on February 7 at 12pm AEDT until the allocation is exhausted at www.axs.com/au
The Australian leg of the Eras Tour takes over the Melbourne Cricket Ground on February 16, 17 and 18, and Sydney's Accor Stadium on February 23, 24, 25 and 26.
Supporting Taylor Swift on the tour is American singer Sabrina Carpenter.
Australian Eras Tour merchandise dates and times
- February 13: Melbourne official merchandise pop up at Crown Melbourne, 9am to 6pm, reservations required
- February 14-15: Melbourne MCG merchandise presale 10am to 6pm, near gates 1 and 5
- February 16-18: Melbourne MCG Merchandise Presale + show merchandise from 12pm
- February 21-22: Sydney Accor Stadium Merchandise Presale, 10am to 6pm, corner of Olympic Blvd and Dawn Fraser Ave
- February 23-26: Sydney Accor Stadium Merchandise Presale + show merchandise from 12pm
Reservations are only needed for the Crown pop up in Melbourne on February 13.
