Advertiser content for Fairfax Media, the publisher of this website.
Fairfax Media’s regional Content Studio is only 12 months old but has already successfully helped a diverse range of businesses tell their stories to customers in individual and engaging ways.
Proving in Australia and overseas to be a great alternative to traditional advertising, sponsored content is one of the best ways to build a positive and likeable brand image, raise awareness of the products and services you offer, and influence a customer’s buying decisions.
Using the latest in sponsored content or native advertising storytelling techniques, such as interactive graphics, photo galleries, listicles, maps, quizzes, social media posts and traditional reads, the talented Content Studio team can assist any business break through the noise and get their message to a target audience.
The Content Studio provides a personalised professional service backed by a network of over 160 newspapers and 140 websites across all states and territories.
Here are five of the most effective ways the Content Studio can help:
1. Sponsored content
Sponsored articles appear online and in print in Fairfax Media’s regional, rural or suburban mastheads. The articles are written to commission and are custom-built to align to the values, interests and audience of the advertiser, although they don’t focus on the advertiser or even the product they’re selling.
The content is distributed to a targeted audience in a way that will appeal to them so they will want to engage with it.
Sponsored articles are designed to deliver entertaining and valuable information the reader will appreciate and come to associate with the advertiser and its brand, identifying it as the thought leader in its field.
Methods include short and long read stories and listicles like the story you are reading now, that give memorable bursts of information in an easily digestible format.
2. Social media posts
A great story needs to get to the most relevant audience.
The Content Studio uses targeted Facebook posts to ensure a sponsored story gets in front of the right people.
Served regularly across the course of the campaign, Facebook posts are designed to be shared and promote conversation among readers and their friends.
3. Polar
Amplification of an advertiser’s message has never been simpler as the Content Studio has access to Polar, a programmatic content delivery system that ensures articles receive premium placement across Fairfax Media’s network of regional, rural and suburban news websites.
Polar premium placement ensures an article will get the page views promised and the attention it deserves.
4. Advertiser content
This more traditional advertising article has brand awareness at its heart, speaking openly about the advertiser and their product.
Similar to sponsored content, advertiser content can be written or edited by a Content Studio journalist or can be based on articles the advertiser submits that meet our editorial standards.
Advertiser content must also deliver value for readers and be content that people want to share.
5. Interactive graphics, timelines and galleries
Messages can be delivered quickly and imaginatively these days with a custom-made, digital interactive graphic.
Similarly, interactive timelines work well to provide information in a chronological style complete with images and even video.
Designed to engage and entertain, interactive graphics, timelines and photo galleries can stand alone or be part of a greater narrative or article.
- For more details on the Content Studio and how it can work for your business, phone 1300 152 232 or email findyourcustomers@fairfaxmedia.com.au.
Advertiser content for Fairfax Media, the publisher of this website.
