AUSTRALIAN singers Matt Cornell and Shannon Noll are lending their voices to a new wholesale organic food company at Rouse Hill Organic Markets.
Saturday, October 31, will be the launch of Cassell Coker and Co Organic Wholefoods, a stall offering bulk sale of organic foods and health products.
The founder of the company, Simone Cassell from Stanhope Gardens, said the stall would be the first of its kind in The Hills and surrounding areas.
"The organic markets already supply fresh produce each Saturday [but] we would like to add to that by offering a range of bulk whole foods and unique health products not currently available in this region," Ms Cassell said.
"As a consumer, I noticed things like raw desserts, lots of organic chocolates, are things you can't buy around here.
"Raw chocolate is a cake made from purely raw ingredients, no dairy, no gluten. nothing artificial — it tastes amazing — it's how food should taste."
Cornell, who has toured with Noll for over eight years, said organic and healthy eating has improved both their lives.
"As a consumer, I noticed things like raw desserts, lots of organic chocolates, are things you can't buy around here"Simone Cassell
"There's a stigma attached to a lot of musicians, the whole drug culture and drinking culture," Cornell said.
"I think it's changing. I know a lot of artists and musicians who really look after themselves these days.
"In my younger days I use to live that kind of lifestyle and I noticed back then it used to have an effect on my singing voice — my voice is now the best it's ever been."
Noll, the first Australian Idol runner-up, has made a shift in his lifestyle as well and the improvements are noticeable, he said.
"From Idol until now, he's made a massive transformation," Cornell said.
"When I first met him, his arms were quite skinny and now they're as big as my waist."
■ The market opens at the Rouse Hill Town Centre at 9am, with Matt Cornell and Shannon Noll playing their sets from 11am to 1pm.