Labor ad guru reveals winning strategy

By Paul Osborne and Maeve Bannister
Updated May 27 2022 - 3:01pm, first published 2:55pm
Labor's Madonna Jarrett is holding on to her primary vote lead in the seat of Brisbane.
Labor's Madonna Jarrett is holding on to her primary vote lead in the seat of Brisbane.

Voters across the country are inundated with political advertisements in the lead up to the federal election, but the strategy behind them starts well in advance.