Well-known Hawkesbury real estate business-owner Peter Chidgey has expanded into the rural market with the opening of his fifth office in the region.
After almost 20 years with Australia's leading agency, Ray White, and three decades in real estate, Mr Chidgey is taking on the rural market with Ray White Rural Hawkesbury.
He is currently director of a Ray White franchise that spans Windsor, Richmond, North Richmond, Pitt Town and Wisemans Ferry. Running out of his existing Richmond office, he said the rural business gives him scope to list and sell larger rural land holdings throughout the Hawkesbury area.
"In the past, operating out of our Windsor office, we would go up against those high end rural-specific competitors," Mr Chidgey said.
"I felt we needed something in the marketplace to separate that thinking, and that's been the journey we've been on to create a broader spectrum of clients."
Mr Chidgey has been involved in horse breeding for a number of years, and will use this experience to his advantage in the equine-orientated Hawkesbury region.
He said the Hawkesbury was famous for some of the largest equine activity in the southern hemisphere.
"There are world-renowned polo and racehorse properties, training facilities and stud farms in the Richmond and Windsor areas, of which we are looking to build a competitive market share in the industry," Mr Chidgey said.
"We are looking to service that client base with Ray White Rural Hawkesbury and will be bringing on rural expert, Fiona Neil, to the team to help serve the market better.
"There is a big market there and our ambition is to become market leaders in the equine industry."