Industry believes momentum is building to outlaw fake meat labelling

Chris McLennan
May 19 2021 - 11:00am
MOOD CHANGING: Cattle Council of Australia CEO Travis Tobin said it was illegal for someone else to use another's trademark, in his industry's case, meat.
MOOD CHANGING: Cattle Council of Australia CEO Travis Tobin said it was illegal for someone else to use another's trademark, in his industry's case, meat.

Australian meat producers believe public sentiment is building to stop food companies labelling their plant-based products as "beef" or any other meats.

Chris McLennan

Chris McLennan

National Rural Property Writer

ACM national rural property writer based in Bacchus Marsh, Victoria. Career journalist. Multi award winner.