Publicity remains a cornerstone of automotive marketing

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September 2 2020 - 10:00am
Why make such a limited edition to set a lap time? Publicity. Photo: Honda Australia.
Why make such a limited edition to set a lap time? Publicity. Photo: Honda Australia.

In recent years, manufacturers Honda and Renault have been upping the ante in the pursuit of being able to say they sell the quickest front-wheel drive production car available on the market today.

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Sam Hollier

ACM Group Advertising Features & Special Publications