SARAH Group founder Peter Frazer named Hawkesbury Australia Day 2020 ambassador

The 2020 Australia Day Ambassador for Hawkesbury will be road safety advocate Peter Frazer.

Peter Frazer will speak at Hawkesbury City Council's Australia Day Awards Ceremony on Sunday, January 26, at Hawkesbury Regional Gallery, Windsor.

Peter Frazer, the 2020 Hawkesbury Australia Day ambassador. Picture: Supplied

Peter Frazer, the 2020 Hawkesbury Australia Day ambassador. Picture: Supplied

The Mayor of Hawkesbury, Councillor Barry Calvert, said: "We are honoured to have Peter Frazer join us for Australia Day."

In 2012, Peter Frazer's 23-year-old daughter Sarah was tragically killed in an avoidable accident on the Hume Highway in NSW, while her broken-down car was loaded onto a tow truck. Mr Frazer's life is now devoted to advocating for those who are vulnerable on our roads and highways.

In March 2012, he founded SARAH (Safer Australian Roads and Highways). He has since created numerous initiatives, including the highly successful Yellow Ribbon National Road Safety Week, now in its seventh year, which has support at every level of government.

Peter's awards include finalist in News Limited's Pride of Australia Award - Courage (2012), Blue Mountains Citizen of the Year (2013), UWS Community Service Leadership (2014), and Third Sector's Volunteer of the Year (2019).

He is a keynote road-safety speaker, a Traffic Offenders Program presenter, a Rural Fire Service volunteer, a volunteer Board Member for International Road Victims Partnership, and World Day of Remembrance Adviser (Oceania) for Fédération Européenne des Victimes de la Route.

The Australia Day Ambassador Program sends high-achieving Australians to community celebrations nationwide every Australia Day. Ambassadors are sportspeople, scientists, businesspeople, actors and community workers who provide added inspiration and pride to Australia Day events and activities. The Australia Day Ambassador Program is coordinated by the Australia Day Councils and Committees in each state and territory.

The Australia Day Citizenship Ceremony will begin at 9am, and Australia Day Awards Ceremony is on at 10:30am arrival for 11am. RSVP to or call 4560 4404.

For details about Australia Day on the Hawkesbury, Council's free family fun and fireworks event at Governor Phillip Park, which will commence at 5pm on Sunday, January 26, visit Council's homepage or Hawkesbury Events Facebook.