In just its second year of applying the pink paint, the amount of businesses and groups eager to be involved in the McGrath Foundation initiative, Pink Up Penrith, has grown dramatically, according to committee member and Penrith CBD Corporation CEO Gai Hawthorn.
She said that in Penrith there were 48 businesses who had offered their support, with 10 in St Marys, as well as many others throughout the region.
"Our slogan is that together we can make a difference," she said.
Penrith was selected by the foundation as the first metropolitan community to take up the campaign.
Thanks to their efforts, a specialist breast care nurse has been appointed to Nepean Hospital.
Events will be held throughout the month around the Penrith LGA, culminating in the giveaway of an exquisite piece of jewellery worth $15,000 from York Jewellers in High Street, Penrith.
Events have already been held by Penrith PCYC, Whole Family Health, Elizabeth Arcade Bookstore, Love Beans Promotional Coffee Pods, Penrith RSL, Avli Restaurant, Fernwood Penrith, and Penrith Rugby League Club.
Tomorrow [Thursday, October 10], Enchanted Hair and Beauty in Queen Street, St Marys will raise funds via cuts and cupcakes. The drive takes place from 9am to 7pm.
One of the major events this year will take place on Friday, October 25, hosted by Westfield Penrith.
The Westfield Long Table Degustation Dinner will serve as a true delight to the senses.
Tables will be set up along Riley Street and guests will be treated to a sumptuous six-course meal.
The event will run from 6pm to 8pm. All proceeds will go to Pink Up Penrith and the McGrath Foundation.
As well as the dinner, there will be live entertainment, guest speakers and a live auction.
Be sure to check out all the events listed on the Pink Up Penrith website, pinkuppenrith.com.au. Bookings for each event can be make directly through the site.
Ms Hawthorn said she was keen to see Hawkesbury residents join their neighbours and hoped the pink spirit would travel down the line in years to come.