Who is winning (hashtag)election2019 in the social media wars?
Well at the end of week one of the campaign, Labor leader Bill Shorten is getting plenty of likes on Facebook, but Prime minister Scott Morrison is (hashtag)blessed with the most engagement on Instagram.
The social media platforms have released insights from the first week of campaigning, revealing what is getting Australians talking.
Mr Shorten got the most engagement on Facebook, followed by Scott Morrison and One Nation leader Pauline Hanson.
Over on Instagram though the top politicians based on engagement were Mr Morrison, followed by Mr Shorten, then freshly-retired former foreign minister Julie Bishop, deputy Labor leader Tanya Plibersek and then former prime minister Tony Abbott completes the top five.
Some of the most buzzed-about content on the photo-sharing app is when the pollies get personal including a snap of Mr Morrison whipping up breakfast for his kids.
But what were voters talking about?
The Adani coal mine was a dominant conversation on Facebook, along with trade deals with China and Indonesia, while homelessness, welfare and the cost of living also cracked the most-talked about issues on the platform.
Across both Facebook and Instagram, the lead hashtags were (hashtag)climatechange and (hashtag)stopadani on environment-related posts, while the union-led (hashtag)changetherules campaign and the prime minister's nickname (hashtag)scomo were some of the most popular general tags.
Australian Associated Press
