The highly anticipated remake of Stephen King's chilling classic It will debut on the Richmond Regent's big screen on September 7.
The film, in which the said “it” takes the familiar form of a clown, has been exciting genre enthusiasts since its trailer first appeared last year.
In fact, it's caused such a stir that some within the professional clowning community have condemned the filmmakers for shortening their future job opportunities.
Earlier this month, King himself took to Twitter to respond to those who claim the renewed depiction of clown as horror figure will destroy their livelihoods.
"The clowns are pissed at me," the 69-year-old author wrote on Twitter, brushing off the clowns with a brusque half-apology.
"Sorry, most are great. But ... kids have always been scared of clowns," he wrote. "Don't kill the messengers for the message."
The author had come under renewed criticism from professional pagliacci following the release of the trailer for the feature, a remake of the 1990 miniseries based on King's 1986 novel in which Tim Curry played the role of the sharp-toothed clown named Pennywise.
The trailer, which offered a debut look at the new Pennywise, the child-gobbling clown who terrorises the 'burbs from his seedy sewer dwelling', broke YouTube viewing records upon release, with over 197 million views in its first 24 hours.
Perhaps unsurprisingly, it was the hefty interest which sparked the ire of the professional clowns.
The backlash follows another recent uproar from the clown community, after a spate of arrests and police warnings involving people dressed as creepy clowns spread across the US and Australia last year.
In an attempt to curb the copycat meme, NSW schools even banned students from wearing clown outfits during Halloween last October.
It, directed by Andy Muschietti and starring young Swedish actor Bill Skarsgard as the villainous Pennywise, is expected to be one of the biggest horror releases of the year.
The film has already screened in numerous theatres across the globe and has garnered its fair share of extremely positive reviews.
Pundits are suggesting the film could quite possibly rake in more than $50 million on its first weekend of release in America, which would make it the most successful debut of any film in the horror genre.
On Twitter Haleigh Foutch tweeted: “I love the #ITMovie. It's everything I wanted. Scary as s**t, Skarsgard nails Pennywise, and the Losers are perfection.”
Perri Nemiroff tweeted: “#ITMovie is everything I hoped for & more. Has heart, laughs & TONS of incredible scares. Fell in love w/ The Losers. Didn't want it to end.”
Dan Casey tweeted: “#ItMovie was spooktacular. Great cast, surprisingly funny, and genuinely unnerving scares. You'll still be freaked out when you get home.”
For session details visit richmondregent.com.au
The Regent is located in Windsor Street, Richmond.