Bringing an old pair of shoes to St Marys Village this month could help get one of the 1.1 million Australian kids living in poverty back on their feet.
Share My Shoes’ giant shoebox is back at the centre for another year to raise much-needed funds for The Smith Family.
The shoes will be sold through the charity’s stores to help fund educational support programs for more that 33,000 disadvantaged children.
“Everyone has a pair of lonely shoes in their wardrobe that they no longer wear, or love,” the charity’s ambassador Sarah Harris said.
“Share My Shoes is a perfect opportunity to donate a pair of shoes and you’ll feel great knowing you’re helping The Smith Family support disadvantaged children with their education.”
Customers at the shopping centre can drop their shoes into the box until July 30.
Mirvac Retail is aiming to collect more than 24,000 pairs of shoes across its national shopping centres.
If you can’t bear to part with a pair of shoes, Mirvac will donate $1 for every social media post featuring a ‘shoefie’ and tagged with @sharemyshoes.
St Marys Village will also award a $250 voucher for the best ‘shoefie’ taken each week throughout the campaign.
“Last year’s Share My Shoes initiative was a huge success thanks to the support of our customers and this year we are hoping to double our shoe donations,” marketing manager Rebecca Carrig said.
“We encourage all of our customers to get rummaging through their wardrobes...so that we can help improve the futures of disadvantaged children by supporting their education.”
The Smith Family’s NSW and ACT general manager Annette Young said that “too often” a tough home environment could flow into a child’s school life.
“[That impacts on] their motivation, engagement and achievement of benchmarks,” Ms Young said.
“At The Smith Family we are focused on providing educational support to help break the cycle of disadvantage.
“Share My Shoes is a wonderful campaign and each shoe donation or ‘selfie’ will help us to give a child living in poverty the support they need to succeed at school.”