The next blockbuster set to hit cinemas will quite literally be about blocks.
Classic video game Tetris is set to be transformed into a feature film by Threshold Entertainment and The Tetris Company.
For those worried that Tetris the movie might not shape up, Threshold chief executive Larry Kasanoff has been quick to assure fans that it will be a "very big, epic sci-fi movie".
"This isn't a movie with a bunch of lines running around the page. We're not giving feet to the geometric shapes," he told The Wall Street Journal.
Tetris, which was created by Russian computer engineer Alexey Pajitnov, is celebrating its 30th anniversary this year.
According to its makers it has had more than 425 million paid mobile downloads and more than 20 billion games of Tetris Battle have been played on Facebook to date. (If you now have a tingling to play you can do so for free here).
"Brands are the new stars of Hollywood," Kasanoff said. "We have a story behind 'Tetris' which makes it a much more imaginative thing."
If the Tetris movie makers suffer from writer's block at any time, there are already plenty of trailers circulating online, including this one:
 
Threshold Entertainment claims to be the first company to produce a hit movie based on a video game and was behind Mortal Kombat in 1995.
In a statement, the managing director of The Tetris Company Henk Rogers said the film will show "there's much more to tetris than simply clearing lines".
No cast, director or release date has been named but the news has been met with mixed reviews on Twitter.
Don't worry about the story for the
#Tetris movie, guys. I'm sure once they start writing the script, all the pieces will fall into place. — Luis Bermudez (@luisbermudez)
October 1, 2014
Tetris the movie, literally sounds like the most boring movie ever. How could that be a movie? And I love/hate playing it.
#theprojecttv — Melanie Tee (@sydneygrrl)
October 1, 2014
Just saw a story about talks of a scifi movie based on the game
#Tetris . Anybody remember the Super Mario Bros movie? Nough said. — Daniel Williams (@BigdanW)
October 1, 2014
Tetris joins a long line of video games that have been adapted into films including Resident Evil, Lara Croft and Assassin's Creed. Angry Birds the movie is due for release in 2016.